Why you should proof your eshot.

Just a few things to think about before you click SEND on that all important eshot! Email is a fantastic way to connect to your clients, it’s low in cost, fast delivery and easily trackable – what’s not to like? In the current economic climate we’re required to...

Free Service vs Hyphen’s Email Marketing System

  Email marketing is a very useful and low cost way of communicating a message to your existing or potential clients. Due to this it has resulted in a high increase of eshots being sent out. There are many sites that will allow you to send a limited amount of emails...

When should I send my email?

I came across this cute little infographic earlier that I couldn’t wait to share to you. It illustrates whens the best time to send your marketing emails in a nice and simple way. In order to work out what time is best to send your campaign, you first need to...

The Do’s and Don’ts of Email Marketing

Email marketing can be an inexpensive way to reach customers, direct them to your website and let them know of your latest news and offers, so it’s no wonder it’s becoming increasingly popular with many businesses. Below are some typical do’s and...

Animated eshots

Email marketing (eshots) are a very cost effective method in keeping in touch with your clients and regular web visitors. It is a powerful tool to promote new products and services. But how can you make your emails stand out. Most recently, animated GIFs (Graphics...

Choosing the best way to create an eshot

When building an eshot there are many ways that you can do it. Whether it be designed and coded by an expert, created yourself from a template, or just a plain text email, the options are plentiful, so I thought I would discuss the advantages and disadvantages of each...