Choosing the best way to create an eshot

When building an eshot there are many ways that you can do it. Whether it be designed and coded by an expert, created yourself from a template, or just a plain text email, the options are plentiful, so I thought I would discuss the advantages and disadvantages of each...

Part 3: Are you getting the most out of your email marketing?

As the final part of this three part blog, I wanted to look closer at how often you should be emailing customers, and what to do when they no longer wish to receive your messages. Its a difficult balance sending out eshots to your customers. If you don’t send them...

Part 2: Are you getting the most out of your email marketing?

Following on from my last post, we were looking into how you can make sure you are getting the most from your email marketing campaigns. Last time, we looked at how you can get the best from your database. This time, I wanted to take a look at the content, and how you...

Part 1: Are you getting the most out of your email marketing?

Like all types of marketing, email campaigns are not a short term solution. It will take time before you start to see any benefits, but done correctly and you will find it’s one of the easiest forms of marketing for your organisation. But how do you make sure you are...